Interactive Product Placement Immersive Media, virtual worlds created in Shockwave, VRML, Java, Palace and other environments, provide opportunities for product placement, or product branding. In the virtual world, the products are objects. The pricing of an object will be determined by its degree of the world in which it is located; its complexity and function. An image may be static, animated, or interactive; it may rotate as you pass, or jump off a counter into your hands. Each branded object can have its own unique possibilities. Product placement in immersive media, in conjunction with Advanced Tracking Methods, give advertisers powerful demographic collection tools. When used in an entertaining environment, and with obvious consideration given to ethical guidelines, many dimensions of human behavior can be solicited through immersive environments. Click here to see a demonstration
	FORMATS Shockwave, Java, VRML, Flash, Palace, others PROS Entertainment is the focus; users may or may not realize that advertising is present. Positively associates the advertiser with the high value content of the Web site. Demographic and psychographic statistics are collected, helping advertisers to continually refine their message to reach its target audience. CONS Shockwave, Flash require plugin in addition to browser software. Palace, VRML require additional software. Generally, hardware and software requirements are higher than for other types of next generation advertising.
Related forms of Web advertising include interstitials, interactive banners, and advanced tracking methods.

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